"Why Do Rhinos Get All the Attention? Conservation's Popularity Contest", with Chris Eley.

Some species capture our hearts. Others barely register.

Rhinos, giant pandas and tigers have become global conservation icons, attracting millions in funding and worldwide attention. Yet countless other species continue their slide towards extinction with little public awareness or support.

Why do we choose to fall in love with some animals but not others?

As an internationally award-winning conservation photographer, Chris Eley has spent years documenting wildlife conservation projects around the world. His work has led him to one conclusion: conservation isn't just about science. It's also about psychology, emotion and the stories we tell. Through powerful photographs and first-hand experiences, Chris explores how public perception shapes conservation, influencing everything from fundraising campaigns to public perception.