INTRODUCTION

We are the data controller in respect of any personal data we collect about you. We are responsible for monitoring our data protection compliance. The privacy policy applies to all three of our retail venues (Big Penny Social, The Newman Arms, Big Penny Brews) and each of them are bound to it. 

‘Big Penny’, ‘we’, ‘us’ and ‘our’ are references to Big Penny Ltd, who is the data controller in respect of this website and the processing described in this notice.

We are registered with the Information Commissioner’s Office (ICO) under registration number ZB058811.

This policy describes how Big Penny Ltd use cookies and collect (and then use) personal data obtained from you when you visit our websites. You acknowledge and agree that your personal data may be processed in accordance with this policy. Without this, we will be unable to provide you with certain marketing communications.

OUR CONTACT DETAILS

Name: Big Penny Ltd  
Address: 1 Priestley Way, London, E17 6AL 
Phone Number: 020 8533 3575 
E-mail: hello@bigpenny.co.uk 
Website: www.bigpenny.co.uk 

DATA COLLECTED

We may collect, store and use the following kinds of personal information about individuals who visit and use our website:

a)     Name; 
b)     Date of birth; 
c)     Contact information such as email address and telephone numbers; 
d)     Demographic information such as postcode, preferences and interests;

In each case, in accordance with this privacy policy.

HOW WE COLLECT DATA

We collect data in the following ways:

a)     Data is given to us by you; and 
b)     Data is collected automatically

DATA GIVEN TO US BY YOU

Most of the personal information we process is provided to us directly by you for one of the following reasons:

a)     When you contact us through the website, by telephone, post, email or through any other means; 
b)     When you complete surveys that we use for research purposes (although you are not obliged to respond to them); 
c)     When you enter a competition or promotion through a social media channel; 
d)     When you make payments to us, through this website or otherwise; 
e)     When you elect to receive marketing communications from us;

In each case, in accordance with this privacy policy.

AUTOMATICALLY COLLECTED DATA

We also receive personal information indirectly, from the following sources in the following scenarios: 
a)     We automatically collect some information about your visit to the website. This information helps us to make improvements to website content and navigation, and includes your IP address, the date, time and frequency with which you access the website and the way you use and interact with its content. 
b)     We will collect your data automatically via cookies, in line with the cookies settings on your browser. 

USE OF DATA

We use any or all of the information that you have given us in order to provide you with the best possible service and experience when using our website. Specifically, data may be used by us for the following reasons:

a)     Internal record keeping; 
b)     Improvement of our products/services; 
c)     Transmission by email of marketing materials that may be of interest to you; 
d)     Contact for marketing research purposes which may be done using email, telephone or mail. Such information may be used to customise or update the website;

In each case, in accordance with this privacy policy.

We may use your data for the above purpose if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see section “YOUR RIGHTS” below).

For the delivery of direct marketing to you via email, we’ll need your consent, whether via an opt-in or soft-opt-in:

a)     Soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask for more details about a particular product/service, and we are marketing similar products/services). Under “soft-opt-in” consent, we will take your consent as given unless you opt-out. 
b)     For other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide. 
c)     If you are not satisfied with our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the sections “YOUR RIGHTS” below. 

We may use your data to show you Big Penny Ltd adverts and other content on other websites. If you do not want us to use your data to show you Big Penny Ltd adverts and other content on other websites, please turn off the relevant cookies. 

WHO WE SHARE DATA WITH

We may share this information with the following groups of people for the following reasons:

a)     Any of our venues or affiliates (i.e. Big Penny Social, The Newman Arms or Big Penny Brews) – to ensure the proper administration of the website and business; 
b)     Our employees, agents and/or professional advisors – to obtain advice from professional advisers; 
c)     In each case, in accordance with this privacy policy.

STORING DATA

Unless a longer retention period is required or permitted by law, we will only hold your data on our systems for the period necessary to fulfil the purpose outlined in this privacy policy or until you request that the data be deleted. 

Even if we delete your data, it may persist on backup or archival media for legal, tax or regulatory purposes. 

YOUR RIGHTS

Under data protection law, you have rights including:

a)     Your right of access - You have the right to ask us for copies of your personal information. 
b)     Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.  
c)     Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.  
d)     Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.  
e)     Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances. 
f)      Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your data, please contact us using the below information. If you make a request, we have one month to respond to you. 

Address:

FAO Marketing Department 
Big Penny Ltd 
1 Priestley Way 
London 
E17 6AL

Phone Number: 020 8533 3575

E-mail: hello@bigpenny.co.uk

HOW TO COMPLAIN

If you have any concerns about our use of your personal information, you can make a complaint to us using one of the following methods:

Address:

FAO Marketing Department 
Big Penny Ltd 
1 Priestley Way 
London 
E17 6AL

Phone Number: 020 8533 3575 
E-mail: hello@bigpenny.co.uk 

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:            

Information Commissioner’s Office 
Wycliffe House 
Water Lane 
Wilmslow 
Cheshire 
SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk

This version was updated on 14 September 2022.